Perspectives

Seeing differently

Industry trends, the culture of dog ownership, and the conversations worth having even when they get uncomfortable.

Two people in sportswear train a brown dog on a grassy field, reminiscent of scenes from popular dog training TV programmes. One holds the lead while the other interacts with the dog. Trees and buildings can be seen in the background.
Perspectives

Why Dog Training TV Shows Get It Wrong

You’re not naive. You know television is edited. You tried the technique anyway. Understanding why dog training shows are structured the way they are matters more than spotting the fake.

Two dogs stand on a bench, looking out of a window with partially open blinds. One reactive dog has its front paws on the windowsill as a person on a bicycle passes by outside. A small plant sits on the left side of the windowsill.
Perspectives

Why ‘Reactive Dog’ Has Become Meaningless

The trainer watches for thirty seconds, nods, and says “You have a reactive dog.” Relief. A name for what’s been happening. But somewhere along the way, you realise: the label told you what your dog is. It didn’t tell you what your dog needs.

A person in a brown coat and beanie takes a photo for social media of a fluffy dog, likely seeking dog advice, as it sits on a windowsill inside a shop with "C/RO" on the window. The building features red brick walls and cobblestone pavement outside.
Perspectives

The Instagram Dog: When Social Media Shapes How We Care

Social media serves what gets shared, not what helps your dog. When you’re problem-solving rather than scrolling for fun, it helps to understand what you’re looking at, and when to step outside the feed.